Meeting the Wimborne mum behind the ‘Slumbersac’

PUBLISHED: 16:29 30 January 2017


We love these bespoke Slumbersacs created by a Wimborne mum, but when will they make them in grown-up sizes?

If it’s got the words cosy and unique in its title – here at Dorset Magazine we are sold! And the new bespoke sleeping bags for babies and children is sure to have your kids comfy and warm through the winter.

There was a time when being a mum meant pretty much one thing – looking after the kids. A worthwhile and fulfilling profession, undoubtedly – but as generations have gone on, things have become... well more complicated. All those skills and talents that go with motherhood have found new and exciting avenues - none more so than ‘the mumpreneur’. These are the mums who get a brillliant idea or who see business ownership as an opportunity to combine motherhood with a career – and for many, the role of being a mum actually acts as the catalyst to coming up with a great idea.

One example of this is the marvellous Slumbersac. These fabulous sleeping bags for babies and children have been around now for 15 years – and the company is celebrating its almost coming of age with a new easy-peasy bespoke design service.

Based in Wimborne, owner Karina Grassy became involved with Slumbersac after the birth of her daughter. “In 2007 I relocated from Germany to join the BHS Group in London as E-Commerce Operations Manager,” explains Karina. “But, after the birth of my daughter in 2008 and becoming a single mum, I decided I wanted to start up my own business.

“I had bought Slumbersac sleeping bags for my daughter and saw a gap in the market for the brand back home in Germany. I set myself up as a distributor for Slumbersac in Germany and successfully established the brand.”

A few years later she had the opportunity to buy the business – and since then it has gone from strength to strength. Karina has now introduced a Design My Slumbersac range which can be customised using a unique online platform.

“I have successfully grown the brand globally and increased sales from £580k to £3.5m in just four years,” she says proudly. “We now sell Slumbersac products all over the world via our dedicated website and have ambitious expansion plans. Our product lines have evolved in the last four years and I am really excited about our latest launch.”

The idea is simple, as all the best ideas are: Slumbersacs with the added attraction of gorgeous appliqués and embroidery to personalise the sleeping bags. Already the idea has led to an increase in the business – with an additional 20 staff employed. Slumbersacs now come with feet for active children and a bamboo cotton range. There are also travel versions that can be used in car seats or buggies, with a front dual zip function and rear opening, allowing for a harness to be pulled through and fastened.

“Our aim is to provide safe, high quality baby and toddler sleeping bags at affordable prices,” explains Karina. “We are constantly working on new designs and our 15th birthday provided the perfect milestone to launch this personalised bespoke product to our range.”

It’s very easy to do too. On their website you are guided through three simple steps to create your own heart-warming stories on your chosen sleeping garment.

That only leaves one question: when will she start making adult sizes? “I always think how lovely it would be to snuggle up in one of our sleeping bags as an adult!” admits Karina. “My daughter looks so cosy in them, especially during the winter. But for now we are just focusing on sleepwear for children, up to the age of 10 years old.”

Prices start from £18.94. Find out more at

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