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Meeting Dorset footwear designer Sarah-Jayne Newey

PUBLISHED: 10:40 19 November 2014 | UPDATED: 10:40 19 November 2014

Sarah-Jayne Newey

Sarah-Jayne Newey

Archant

When designer Sarah-Jayne Newey first became interested in fashion, she had no idea it would lead to launching her very own footwear brand. Now head designer for new Dorset-based luxury trainer brand NEON, Sarah-Jayne and business partner, retail expert Jan Biggs, have launched a range of colourful trainers.

“The reaction has been phenomenal, people are loving them,” she says. “Our target audience are women who want to get in on the trainers trend but don’t like the brash designs out there. They can wear these trainers with anything.”

The luxury British trainers start at £150, available online only, and the entire shoe, including the wedge and laces, is a single block colour using the same sumptuous leathers throughout. They are made in Northampton in one of the oldest shoe factories in the UK.

Sarah-Jayne, 32, was born and bred in Weymouth where she still lives with husband Joe and children Joseph, 12, and Nancy, five. After leaving school, she worked in the accounts department for the fashion retailer New Look but wanted to get into the fashion side. Good advice saw her heading back to university before restarting her career as a footwear buyer for New Look. When the company relocated its head office to London, she decided to stay in Dorset and run a fashion business out of Weymouth. “Everybody thinks you have to be in London to succeed but we have done it in Dorset.”

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