CHRISTMAS OFFER Subscribe to Dorset Magazine today CLICK HERE

Meeting Dorset footwear designer Sarah-Jayne Newey

PUBLISHED: 10:40 19 November 2014 | UPDATED: 10:40 19 November 2014

Sarah-Jayne Newey

Sarah-Jayne Newey


When designer Sarah-Jayne Newey first became interested in fashion, she had no idea it would lead to launching her very own footwear brand. Now head designer for new Dorset-based luxury trainer brand NEON, Sarah-Jayne and business partner, retail expert Jan Biggs, have launched a range of colourful trainers.

“The reaction has been phenomenal, people are loving them,” she says. “Our target audience are women who want to get in on the trainers trend but don’t like the brash designs out there. They can wear these trainers with anything.”

The luxury British trainers start at £150, available online only, and the entire shoe, including the wedge and laces, is a single block colour using the same sumptuous leathers throughout. They are made in Northampton in one of the oldest shoe factories in the UK.

Sarah-Jayne, 32, was born and bred in Weymouth where she still lives with husband Joe and children Joseph, 12, and Nancy, five. After leaving school, she worked in the accounts department for the fashion retailer New Look but wanted to get into the fashion side. Good advice saw her heading back to university before restarting her career as a footwear buyer for New Look. When the company relocated its head office to London, she decided to stay in Dorset and run a fashion business out of Weymouth. “Everybody thinks you have to be in London to succeed but we have done it in Dorset.”


Read on

The Skimmity Hitchers - Maria Greenwood’s band of the month

From Liberty’s of London to Sherborne - renowned artist and designer Dee Hardwicke comes to town

Why lifting the neonicotinoid ban could be a disaster in the making


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Dorset visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Dorset staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Dorset account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

Most Read

Latest from the Dorset