Here’s what #dorsethour is all about

PUBLISHED: 16:26 06 May 2016 | UPDATED: 16:26 06 May 2016

Getty Images/iStockphoto

Getty Images/iStockphoto


Heidi Watson, founder of #dorsethour, reveals why this county specific Twitter hour can help market your business and connect you with new customers

I cannot believe #dorsethour has just turned three! It all started with a simple question to some fellow tweeters as to whether there was an hour on Twitter for Dorset businesses. Apparently there wasn’t, so I decided it was high time that there was.

I have always enjoyed using Twitter for work, it is a very useful social media platform for connecting with customers, so after we had launched the annual Dorset Wiltshire Hampshire Bride magazine (a sister title to Dorset Magazine) #dorsethour was born- running, 7.30pm to 8.30pm every Monday night.

Fellow #dorsethour folk soon dubbed me the ‘Cilla Black of Twitter’ as over the years, like the much missed Cilla did so brilliantly on her ITV show Blind Date, I connected people with each other that may not have met without #dorsethour.

A county specific Twitter hour is a very powerful marketing tool. Whether this is business to business or not, lots of #dorsethour tweeters have made connections and businesses have grown over the last three years. These include Dorset Food & Drink @dorsetfooddrink which has used #dorsethour to grow their membership and spread the word about their events.

You will find #dorsethour very friendly; it’s like swinging by a busy pub after work. We enjoy saying hello and hearing about your business. Currently we are doing a Guest of the Week spot where #dorsethour tweeters can talk about what they do. Please contact me via Twitter at @Dorset_Hour if you would like to be part of this.

Why not see how #dorsethour can work for you. It’s really easy to join in – just include the hashtag #dorsethour somewhere in a tweet between 7.30pm and 8.30pm on a Monday night and we’ll give you a very warm welcome. 

Get tweeting

• On your Twitter account make sure your biog is up to date as this is the shop window to you and/or your business.

• Don’t be entirely self-promotional on Twitter. Mix up your content and make sure you interact with your followers and have conversations - like local places to take visitors or dog-friendly pubs.

• Images work well on Twitter so include a photo – Dorset views, delicious food, your latest product or your new puppy - and you will get more re-tweets and interaction.

• Remember to put the hashtag #dorsethour in your tweets so that anyone joining in can find your tweets, they will then retweet and/or respond.

• Twitter is great for spreading the word about local events whether they are yours or someone else’s.

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