CHRISTMAS OFFER Subscribe to Dorset Magazine today CLICK HERE

Dorset’s Allure: tourism flourishes

PUBLISHED: 14:52 08 April 2014 | UPDATED: 16:30 28 May 2015

Archant continue to invest in the county

Dorset (2)Dorset (2)

Tourism is becoming increasingly important to the Dorset economy, with over 30 million recorded trips to the county in 2012, according to the Dorset Tourism Partnership.

The Dorset coast developed into an attractive destination for tourists in Georgian and Victorian times, when seaside resorts like Swanage were springing up throughout the UK. Between the 1950s and 1970s there was a period of steady growth for the industry in the region, spurred on by the increased mobility afforded by rail and road travel.

Dorset (3)Dorset (3)

Foreign holidays took some of the focus off the UK in the late 80s and early 90s, but more recently, figures from the Office of National Statistics have revealed an 18% increase in ‘staycations’ between 2009 and 2012.

In addition to domestic tourism, foreign visitor numbers are on the increase. According to a study by Deloitte inbound tourism could boost the economy by £12 billion a year by 2025.

Dorset is certainly doing its bit to capture the attention of tourists, both foreign and domestic. At February’s South West Tourism Excellence awards, 66 awards were given to attractions across the region from a record number of entries. The National Trust’s Brownsea island won a silver award for Tourism Activity and the Dorset Seafood Festival won silver for Tourism Event of the Year, to name but a couple of those honoured at the ceremony.

Indeed, festivals are another real draw for visitors, from the Purbeck Literary Festival or the Dorset County show, to a whole range of musical events and food and drink festivals scheduled throughout the year.

David Tennant fans will know that another great attraction is the fact that Dorset’s Jurassic Coast was the filming location for ITV1’s hit drama series Broadchurch. There’s even a Broadchurch trail for dedicated viewers.

The positive outlook for the future of tourism in Dorset is encouraging continued investment from UK wide companies such as Managing Director James Morris explains why: “For many years holiday properties in Dorset have represented an important part of our portfolio. We already have almost 100 cottages in the region and demand is such that we are now looking to expand our collection by welcoming new owners on board.”

If you’re looking at letting out your holiday property in Dorset, are well placed to offer the exposure necessary to reach your potential customers.

There are a number of benefits to partnering with the company to market your property, from receiving payment in advance to professional photography for use in marketing across all channels, including websites, social media, newsletters, brochures and targeted online adverts.

Their network of foreign websites also means that your property is exposed to the ever-growing inbound market.

As a cottage owner you will be partnered with a dedicated property manager who will carry out inspections and work with you to ensure that your property reaches its full potential. 24/7 access to an online owner account means that you’ll always have the information regarding your property at your fingertips.

Property manager Sue Crouch says: “When you’ve put a lot of care into your holiday property, we understand that letting it out can be a stressful experience. We build an honest, professional relationship with owners to remove the hassle and ensure that you and guests of your property receive the highest standards of service. Our 98% overall rating for customer service from independent review company Feefo can testify to this.”

Their Dorset portfolio encompasses a whole range of properties, from stunning barn conversions and cosy cottages, to apartments and houses with incredible coastal and countryside views. They are looking to welcome owners of any style and size of property in Dorset in order to cater for the needs of all customers.

If you own a holiday property in Dorset and would like help to gain exposure and maximise your return, speak to one of’s friendly property team on 01237 459 912 to book a free, no obligation appraisal.


More from Out & About

Friday, December 7, 2018

This easy walk takes us into Hardy territory as well offering some glorious views towards Weymouth and Portland

Read more
Thursday, November 29, 2018

Here are some Dorset walks, easy and challenging, to get you out and about over the festive period

Read more
Wednesday, November 28, 2018

If you’re willing to brave the cold this Christmas Day, check out Dorset’s festive swim calendar for the best organised dips taking place in 2018

Read more
Thursday, November 15, 2018

Confusion reigns on the county’s eastern border

Read more
Thursday, November 15, 2018

From festive light switch-ons and Santa’s Grottos, to German Christmas markets and late-night shopping, we’ve covered what’s on in Dorset this season

Read more
Monday, November 12, 2018

From your first step, you will see superb views from hilltops and farmland footpaths on this walk

Read more
Sunday, November 11, 2018

Martin Clunes and his family have called West Dorset home for over two decades. Here he shares some of their favourite local places

Read more
Monday, November 5, 2018

To mark the centenary of the end of World War One we visit some of the memorials erected across Dorset to remember the fallen in the ‘war to end all wars’

Read more
Friday, October 26, 2018

This lovely walk takes us from watercress beds to a church famous for its life-size carvings of apostles

Read more
Thursday, October 25, 2018

Autumn is a great time to brush up on your gardening knowledge with the help of some experts, as well as see some well known gardens in a different light

Read more
Wednesday, October 24, 2018

The guide to Dorset’s best firework displays and bonfire events happening in 2018

Read more
Tuesday, October 23, 2018

Prepare to experience the paranormal this Hallowe’en as Visit Dorset reveals some of the county’s most haunted pubs, stately homes, historic buildings and tanks

Read more
Monday, October 15, 2018

Dorset villages are some of the most beautiful in England – think winding lanes, thatched cottages and a cosy pub or welcoming tea room. We suggest ten of the prettiest villages to visit in the county

Read more
Friday, September 14, 2018

Follow in the footsteps of the Romans on this lovely walk that takes in rare habitat, ancient woodland and glorious views

Read more
A+ South & South West

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Topics of Interest

Subscribe or buy a mag today

subscription ad

Local Business Directory

Property Search