3 ISSUES FOR JUST £3 Subscribe to Dorset Magazine today click here

Meeting Dorset footwear designer Sarah-Jayne Newey

PUBLISHED: 10:40 19 November 2014 | UPDATED: 10:40 19 November 2014

Sarah-Jayne Newey

Sarah-Jayne Newey


When designer Sarah-Jayne Newey first became interested in fashion, she had no idea it would lead to launching her very own footwear brand. Now head designer for new Dorset-based luxury trainer brand NEON, Sarah-Jayne and business partner, retail expert Jan Biggs, have launched a range of colourful trainers.

“The reaction has been phenomenal, people are loving them,” she says. “Our target audience are women who want to get in on the trainers trend but don’t like the brash designs out there. They can wear these trainers with anything.”

The luxury British trainers start at £150, available online only, and the entire shoe, including the wedge and laces, is a single block colour using the same sumptuous leathers throughout. They are made in Northampton in one of the oldest shoe factories in the UK.

Sarah-Jayne, 32, was born and bred in Weymouth where she still lives with husband Joe and children Joseph, 12, and Nancy, five. After leaving school, she worked in the accounts department for the fashion retailer New Look but wanted to get into the fashion side. Good advice saw her heading back to university before restarting her career as a footwear buyer for New Look. When the company relocated its head office to London, she decided to stay in Dorset and run a fashion business out of Weymouth. “Everybody thinks you have to be in London to succeed but we have done it in Dorset.”


Read on

The Skimmity Hitchers - Maria Greenwood’s band of the month

From Liberty’s of London to Sherborne - renowned artist and designer Dee Hardwicke comes to town

Why lifting the neonicotinoid ban could be a disaster in the making


Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files

Please log in to leave a comment and share your views with other Dorset visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Dorset staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Dorset account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

More from People

Friday, July 27, 2018

Martin Clunes and his family have called West Dorset home for over two decades. Here he shares some of their favourite local places

Read more
Monday, July 9, 2018

Calling all self-professed Clunatics! Test your knowledge on Doc Martin with our quiz.

Read more
Tuesday, March 27, 2018

Fanny Charles meets some of the residents and businesses owners who are proud to call Dorset’s newest town the place where they work, live and play

Read more
Tuesday, March 13, 2018

Donna and Harry Mosley have brought the taste of their world travels to The Paddle in Highcliffe, where brunch and lunch is a deliciously leisurely affair

Read more
Tuesday, March 6, 2018

Here we turn the spotlight on some of our county’s most successful and discover what makes them tick

Read more
Tuesday, March 6, 2018

Human rights lawyer, Clive Stafford Smith has brought the plight of detainees at Guantanomo Bay into the art rooms of local schools

Read more
Friday, March 2, 2018

Rural communities throughout the UK could be eligible to receive funding via the Calor Rural Community Fund from energy provider Calor

Read more
Tuesday, February 27, 2018

His extraordinary physique made Chang Woo Gow famous, but this well educated family man sought escape from the limelight in Boscombe

Read more
Thursday, February 8, 2018

Retired drama teacher turned film director and producer, Rosita Clarke tells us about the ghostly Dorset love story that has just won her an award at an international film festival

Read more
Tuesday, February 6, 2018

We’ve been lucky enough to speak to some of Dorset’s best known over the years. Here’s what they love most about this beautiful county

Read more
Monday, January 29, 2018

A world-renowned explorer, a palaeontologist and futurist, and a butterfly conservator reveal the importance of the past for the future of mankind

Read more
Monday, January 15, 2018

AFC Bournemouth’s Jermain Defoe tells Andy Greeves how having a virtually vegan diet has helped to keep him at the top of his game and why beetroot helps him run faster

Read more
Tuesday, December 12, 2017

Would you decorate your home with human bones and old medical instruments? Plenty do, according to one Dorset couple, which piqued Faith Eckersall’s morbid curiosity

Read more
Tuesday, December 5, 2017

The world loves a panto dame. There is nothing more life affirming, ridiculous or, frankly, quintessentially British. And Lee Redmond – Queen Thelma at Weymouth Pavilion’s Sleeping Beauty this Christmas 2017 – is a master of this great, daft art

Read more

Local People

Tuesday, March 27, 2018

Fanny Charles meets some of the residents and businesses owners who are proud to call Dorset’s newest town the place where they work, live and play

Read full story »