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What’s on offer at South Coast Fashion Week

PUBLISHED: 10:01 06 May 2014 | UPDATED: 16:39 06 May 2014

Part of Stephen Garvey's menswear collection. Stephen graduated from AUB in 2013

Part of Stephen Garvey's menswear collection. Stephen graduated from AUB in 2013


As well as featuring high street names and well established labels, one of the aims of South Coast Fashion Week (SCFW) will be to promote up-and-coming designers from the region and showcase new brands and collections.

Bournemouth, where the event is being held, is home to Arts University Bournemouth (AUB), described by Huffington Post as one of the top creative institutions in the UK. So it is no surprise that collections by students from its BA Fashion course will feature at this inaugural fashion event.

Anne Chaisty, Head of Fashion at AUB, says : “South Coast Fashion Week offers students the perfect spring board for their talent and you will see some exciting Men’s, Women’s and Childrens’ wear being shown on the runway.”

The coming together of South Coast Fashion Week and the hottest new design talent coming out of AUB is creating great excitement. Many of the collections at SCFW will be featured at London Graduate Fashion Week.

Mandy Pearce, MD of SCFW is delighted that the event will showcase collections from students, past and present. “We hope the scouts will be out in force to discover this new talent,” says Mandy.

South Coast Fashion Week runs 9 – 11 May at the Bournemouth International Centre (BIC) -


‘Wearable art’, from Mimi Bespoke

Emily Braz studied costume design for screen and stage at AUB, which she says taught her how to construct corsets, bustles and other underpinnings. After graduating in 2010, Emily set up her own label, Mimi Bespoke, which combines her skills in theatrical design with her love of art.

“My main inspiration comes from 18th century France, Victorian England and modern day Japanese street fashion,” says Emily, who as well as having a ready to wear collection, undertakes one-off commissions for special occasions such as weddings. “I see my work as wearable art which can enhance the wearer.” For more details email or see her latest collection at South Coast Fashion Week.


Pin-up glamour with Mia Mai

Based in Southsea, just over the border in Hampshire, Mia Mai was launched in 2007 by Ami Lowman. Specialising in fashion, lingerie and unique jewellery, inspiration comes from traditional tattoos, pin-up culture, vintage undergarments and forgotten trinkets. For more details email or see her

latest collection at SCFW.


Head turning fashion from Studio 12

Milliner Shirley Davis from the New Forest has an amazing portfolio of glamourous hats, head dresses and masks that have featured in film, theatre and TV productions including the glamorous head dresses used in the current series of ITV’s Dancing On Ice. Shirley brings her unique range of fascinators, hats, bridal wear, masks and hair jewellery from her workshop at Studio 12 to South Coast Fashion Week. More details


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