CHRISTMAS OFFER Subscribe to Dorset Magazine today CLICK HERE

Support your local apple growers this season

PUBLISHED: 12:54 02 October 2012 | UPDATED: 21:59 20 February 2013

Support your local apple growers this season

Support your local apple growers this season

CRUNCH TIME FOR ENGLISH APPLES - CONSUMERS URGED TO LOOK BEYOND SKIN DEEP WITH THIS YEAR'S CROP

CRUNCH TIME FOR ENGLISH APPLES - CONSUMERS URGED TO LOOK BEYOND SKIN DEEP WITH THIS YEAR'S CROP

It looks like the adverse weather conditions this summer have taken their toll on English apples.
This year's crop is already 3 weeks late getting into the shops and some fruit has been so badly damaged by wind, rain and hail, that retailers have declared it un-saleable.
High rain fall throughout the summer, combined with unseasonably cool temperatures, have reduced this year's crop and caused some apples to split.
Other apples have been marked by hail and the effects of high winds, making the crop less attractive to shoppers.
Demand for English apples is increasing, and in order to satisfy that demand the UK's major supermarkets have decided to relax their strict rules on appearance for once in order to get English apples on the shelves.
The crop itself, approximately 70 thousand tonnes, is around 25% lower than last year. But retailers claim, by allowing less than perfect looking fruit on their shelves, there will be adequate supplies from now until at least the end of the year.
Experts say the skin blemishes have no effect on the taste of the apples and that consumers should put taste before appearance when shopping for their favourite varieties.
The apple industry is launching an advertising campaign called "Still tastes great" in support of this message.


Talking points:



  • conditions during 2012 have reduced the quantity of this year's crop to the level of 2008

  • there will still be good supplies of English Gala, Cox and other mid season varieties in the shops from the end of September

  • consumers should over look some weather marking as it does not affect taste

0 comments

More from Food & Drink

Friday, November 9, 2018

Roaring open fires, hidden nooks and crannies and huge comfy armchairs are all signature traits of a cosy pub – and Dorset has cosy pubs aplenty. Here are just some of the best inns to snuggle up in this winter

Read more
Monday, November 5, 2018

The Crown Hotel at Blandford Forum offers wonderful riverside walks, stylish bedrooms, deeply satisfying suppers and even a dandy highwayman

Read more
Tuesday, October 23, 2018

When Friday night arrives you can’t beat a traditional fish supper from the local chippy. With some help from our readers and in no particular order, we pick eight great ‘plaices’ for fish and chips in Dorset

Read more
Friday, October 12, 2018

From farmhouse to country house, tea room to hotel Sue Quinn leaves no crumb untested as she seeks out some of the finest cream teas in the county

Read more
Monday, October 8, 2018

Sunday afternoons are made for lazing in a cosy pub, beer in hand and an overflowing plate of delicious roast dinner on the table. We pick 10 great places for Sunday lunch in Dorset

Read more
Monday, October 1, 2018

Fanny Charles is impressed by her lunch at Seasons at The Eastbury

Read more
Friday, September 28, 2018

Here are our Dorset Food, Drink and Farming winners for 2018; nominated and voted for by you

Read more
Thursday, September 13, 2018

You can’t beat a pub lunch after a scenic country walk with your four-legged friend. In no particular order, we pick some of the best dog friendly pubs in Dorset

Read more
Monday, September 3, 2018

Robert Ndungu, Head Chef of the award-winning pub The Acorn in Evershot, reveals what is making his tastebuds tingle as summer gives way to autumn

Read more
Monday, August 20, 2018

We are delighted to announce our 2018 finalists

Read more
Monday, July 23, 2018

Asian flavours combine with seasonal Dorset ingredients at The Ollerod - an exciting new relaxed dining venture in the heart of Beaminster

Read more
Friday, July 20, 2018

From creamy classics to inspiring new flavours of gelato, Dorset is home to some of the best ice cream parlours in the south west. With some help from our readers, we pick eight great places to indulge in a scoop this summer

Read more
Monday, July 16, 2018

Kieran Perree, scallop diver and Golden Scallop founder shares his recipe for pan fried Lyme Bay scallops

Read more
Monday, July 9, 2018

Dab caught from Abbotsbury beach cooked with lots of garlic, parsley and butter

Read more
 
A+ South & South West

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy

Topics of Interest

Subscribe or buy a mag today


subscription ad

Local Business Directory

Property Search